essie x ellie

essie’s new gel polish holds up for 15 days. To prove it, we tested it on the hardest-working beauty influencer in New York: an elephant.

Awards
Effie Silver
Global Influencer Marketing award
PRWEEK Awards: Best in Product Brand Development, Best in Multicultural Marketing

Photographer: Neil Favilla
ECD: Cha Spruce
Creative Director: Jen Richardson
ACD, Copy: Charity Lombardo
ACD, Art: Alex Kaufman
Designer: Christina Hillman
Content Creator: Andie Kent