e.l.f. Hispanic Heritage Month

An edutainment piece that explores the roots of the 1940s Pachuca movement, to support the launch of ojo.labio.cara—a music video collaboration between e.l.f. Cosmetics and Latin pop star Manuel Turizo.
We interviewed a real doctor and everything.

CREATIVE DIRECTOR: Mauricio Galvan
ASSOCIATE CREATIVE DIRECTOR: Jen Beck
DESIGNER: Laura De La Cruz
SENIOR COPYWRITER: Charity Lombardo
COPYWRITER: Daniela Stephanou
PRODUCER: Meg Ellis-Palmer
PRODUCER: Pia Rizzo-Wittlin
ACCOUNT EXECUTIVE: Meredith Weber