Fernet-Branca: Fernetwork tv

We helped Fernet-Branca reach beyond its cult-like following with Fernetwork TV, a Fernet-based TV station featuring custom content that
played in 100 bars in SoCal and enticed people to try the beloved bitter.

We invited bar owners to subscribe with our very own TV guide, then created a 45-minute ~vibe stream~ that’s more fun to watch than sports. Even crocodiles watched it.